High-Converting UGC for Beauty, Fashion & TikTok Shop
I'm a 40+ beauty and lifestyle UGC creator making scroll-stopping content for skincare, makeup, fashion, and TikTok Shop — built for brands who know that real sells better than perfect.
Let's Work Together
Hi, I'm Gina LaBarbera — Think of This as a FaceTime With a Friend
I'm a beauty and lifestyle creator in my 40s, and I've been exactly where your customer is — skeptical, overwhelmed by options, and done with content that feels fake. I create UGC that speaks directly to women like me: smart, busy, a little tired of being talked at instead of talked to. I've worked with beauty, skincare, and fashion brands to produce content that builds real trust — because I only show up for products I'd actually use.
What Is UGC — And Why Does It Work?
UGC (User-Generated Content) is brand-paid content that looks and feels organic — like a real customer review, not a commercial. It outperforms polished ads because people trust people.
More Trust
Consumers are 2.4x more likely to trust UGC over brand-created content
More Clicks
UGC ads consistently outperform studio content on TikTok and Meta
More Conversions
Especially when the creator matches your target audience
What I Create
UGC Videos & TikTok Ads
Hook-first, scroll-stopping short-form content built to convert on TikTok, Meta, and beyond.
Product Demos & Reviews
Honest, detailed demos that show — not just tell — why your product is worth buying.
GRWM & Lifestyle Content
Get Ready With Me videos that weave your brand naturally into a real woman's morning routine.
TikTok Shop Content
Optimized for TikTok Shop affiliate and brand deals — with CTAs that actually make people tap.
Portfolio
A few examples of the content I create — and why each one works.
🎬 Skincare Testimonial Ad
Goal: Drive trial purchases for a new serum. Style: Raw, first-person testimonial with before/after framing — works because it mirrors how women actually talk about skincare with friends.
UGC Ad
🎬 Foundation Demo GRWM
Goal: Showcase shade range and finish for mature skin. Style: GRWM with real-time product application — converts because it answers objections while they're watching.
GRWM
🎬 TikTok Shop Unboxing
Goal: Drive affiliate link clicks during a live-style unboxing. Style: High-energy, conversational — works because the excitement feels earned, not performed.
TikTok Shop
🎬 Fashion Haul Ad
Goal: Increase add-to-cart for a size-inclusive fashion brand. Style: Try-on haul with honest commentary — converts because women over 40 are starved for real representation.
Lifestyle Ad
Portfolio
Portfolio
A video portfolio showcase — four examples of the content I create and why each one works.
Skincare
Hydration Serum Routine
Morning Moisturizer Demo
Product Review Short
Night Routine Clip
Beauty
Foundation GRWM
Lip Color Try-On
Eyeshadow Tutorial
Beauty Tips Clip
Pets
Dog Treat Review
Cat Toy Feature
Grooming Product Demo
Pet Lifestyle Clip
Fashion
Try-On Haul
Styling Session
Accessory Feature
Capsule Wardrobe
Lifestyle
Daily Routine Clip
Home Organization
Wellness Activity
Lifestyle Tips
Why Brands Hire Me (Hint: It's About Results)
Scroll-Stopping Hooks
The first 2 seconds determine everything. I craft hooks that stop the thumb and pull viewers in — without clickbait that tanks your brand trust.
I Am Your Customer
When I talk about a product, women over 40 believe me — because I'm one of them. That's a conversion advantage money can't manufacture.
TikTok Shop Experience
I understand the platform, the algorithm, and the CTA structure that moves product — not just views.
Content That Converts
I'm not here to make pretty videos. I'm here to make content that earns its place in your ad spend.
Brands I've Partnered With
From indie skincare founders to established beauty labels — here's the kind of company I keep.
40+
Brand Collabs
Across beauty, skincare, fashion, and wellness
500K+
Organic Views
Generated across TikTok and Instagram content
4.8★
Brand Rating
Average satisfaction score from brand partners
What Brands Are Saying
"We gave her the product and two talking points. What came back was better than anything our in-house team had produced. ROAS nearly doubled on the first test."
"Her audience trusts her. You can feel it in the comment section — women asking where to buy before the video even ends. That's the kind of creator you want."
"Finally, content that speaks to women who actually have money to spend. She gets the 40+ customer in a way we just couldn't replicate internally."
Ready to Make Something Real?
If you're a brand looking for content that actually connects with women over 40 — let's talk. No fluff, no gatekeeping, just a quick conversation about what you need and how I can help.

📩 Reach me at hello@ugc-gina.com — I typically respond within 24 hours. Package rates, custom quotes, and TikTok Shop affiliate partnerships all welcome.
No long forms. No waiting weeks. Just real conversation — like texting a friend who also happens to convert audiences for a living.
Let's Work Together
01
Reach Out
Drop me an email with your brand, product, and what you're hoping to achieve. The more context, the better.
02
We'll Align
I'll review your goals and come back with a simple proposal — deliverables, timeline, and rate. No surprises.
03
I Create
You send the product. I handle the rest — scripting, filming, editing — and deliver content ready to run as-is.
04
You Convert
Deploy it, test it, scale what works. That's the whole point — content that earns its place in your ad budget.
Typically respond within 24 hours · TikTok Shop collabs welcome · Custom packages available